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Pharmacy 777
Established as a single store in 1962, Pharmacy 777 has developed into a dominant 26-store Western Australian pharmacy group. Over the years, the brand has been varied and adapted a number of times, in the process becoming inconsistent and dated.
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Pharmacy 777
In September 2008, Bonser Design was appointed by Pharmacy 777 to undertake a comprehensive review and upgrading of its corporate identity. Our brief was to create a distinctive, contemporary brand identity that truly reflected the professional, commercial and retail values of the group in a focussed and consistent manner.
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Pharmacy 777 – Store Signage
As our comprehensive brand audit confirmed, the existing Pharmacy 777 branding consisted of a number of different graphic elements, often used interchangeably; a varied and inconsistent colour palette; and several different positioning statements.
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Pharmacy 777 – Signage
In creating a more focussed and distinctive visual brand we have developed a striking new logo design, which is supported by a strong positioning statement that makes a clear and compelling promise to the consumer – “Taking Care of Your Health”. Captivating lifestyle photographs are used to reinforce the positive health image of the brand.
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Pharmacy 777 – Store Signage
Under the direction of Bonser Design, the new branding is being applied to all Pharmacy 777 stores throughout Western Australia. Applications include store exteriors and interiors, staff uniforms, vehicle livery, signage, all marketing and operational materials, and the company website.