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Northerly Group – Brand Update & Marketing Communications Material
Rapid growth over a seven year period saw Northerly Constructions grow from a small construction company to a significant player in the Western Australian building sector. This resulted in Northerly Group commissioning Bonser Design to evolve their brand to better reflect the company’s position in the marketplace, and the services it offers.
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Northerly Group – Brand Update & Marketing Communications Material
The outcome is a powerful suite of business brands for the Group’s five divisions – Construction, Living, Interiors, Property Services and Development – featuring a distinctive and striking colour palette. Integral to this new brand is a strong and evocative positioning statement – “Better Built Environments” – which clearly captures the Group’s core offering.
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Northerly Group – Website
After completing the brand update for Northerly Group, Bonser Design was commissioned to undertake a complete upgrade of their website. The site now presents the five core divisions of the Group and reflects the fresh, new look that was created for the brand. Another new feature of the site is the capacity to view tenders and job applications.
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Northerly Group – Newsletter
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Northerly Group – Office Decals
Soon after the launch of the brand update, Northerly Group moved into their new corporate headquarters. This open plan office features significant internal glazing with aspects of the brand graphics used to provide privacy and a vibrant colour palette for the interior.
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Northerly Group – Corporate DVD
Bonser Design created and produced a short, high impact DVD on Northerly Group for use at the official opening of their new offices. This production is now integral to the Group’s marketing strategy and forms an ideal presentation to prospective clients.