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Alcoa – Brand Redefinition Campaign
In 2003, following an Australia-wide selection process, Alcoa Australia appointed Bonser Design to develop and implement a major re-branding campaign to update and consolidate the company’s corporate identity.
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Alcoa – Banners
For this extensive exercise, we created a distinctive visual branding program incorporating eye-catching photography, a dynamic graphic device and a new positioning statement. These were applied across a full range of marketing and operational materials.
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Alcoa – Corporate Profiles
I can clearly state I am delighted with the outcome. Positive feedback has been universal… Please pass on my thanks to your staff for a very successful exercise.
Wayne Osborn, Managing Director – Alcoa World Alumina Australia